How Tinder Obtained More Than 50 Million Users Through WOM

Prior to Tinder, online dating services like Match and OkCupid were popular ways to know someone romantically. However, anyone who has tried them will tell you that they are tedious and quite frustrating.

But ever since Tinder was released in 2012, the entire online dating scene, heck, even the offline dating scene has been changed forever.

This has also sparked a new era, represented by a whole slew of apps entering the market that feels a lot like Tinder.

So how did a single app change the entire dating scene, and inspire a whole new generation of dating apps in its wake?

1. Tinder knocked out traditional dating services with an app that’s easy to use, minimizing creepy spam and the fear of rejection.

A. Effortless to set-up and use: No more filling up of forms: simply link up with your Facebook profile and you’re good to go. To use the app, simply swipe right if you like that person, and swipe left if you don’t.

B. Eliminated fear of rejection and creepy spammers with the double-opt-in feature: In Tinder, swiping left or right is the only action you can take unless both of you had swiped right for each other’s profiles. In that case, the option to start messaging would appear.

C. Made spontaneous meetups easy with the proximity feature: Tinder users can adjust their proximity filter to only show those within their immediate vicinity. This helps to facilitate spontaneous dates, hook-ups, and to find that cute girl or guy sitting behind you in the event hall. (suite…)

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